Joe Zeller Headshot

Joe Zeller


Joe has been with the company since 2005, originally as President & Chief Operating Officer. He has broad sales and marketing experience including leadership positions at Gillette, Regina, Newell Rubbermaid and Identity Group. Joe holds a BA in Economics from the State University of New York (Buffalo).

Brian Sudbrink Headshot

Brian Sudbrink


The company’s Chief Financial Officer since 2014, Brian has held key financial positions at Pure Fishing, Cardinal Health and Deloitte. He earned a BS/MS in Business Administration/Tax from North Texas University.

Joe Henderson Headshot

Joe Henderson

President & COO

Joe came to the company as Vice President of Sales in 2006 and has since served as Senior Vice President of Sales before being promoted to President & COO. Previously he worked at Philips, Newell Rubbermaid and Jarden. He holds a BA in Business Administration from Michigan State University.

Bob Burt Headshot

Bob Burt

SVP Engineering/R&D

With experience at MGS Manufacturing and Intesys Technologies, Bob came to the company in 2006, where he has also served as Vice President of Plastics Manufacturing and Vice President of Engineering/R&D.

John Hohman Headshot

John Hohman

SVP Marketing

John came to the company in 2006 as Director of Marketing and was later promoted to Vice President of Marketing. His experience includes both sales and marketing positions at Federal Mogul, GM, VF Corporation and DuPont. John holds a BS in Business Administration from the University of Tennessee and an MBA from Vanderbilt University.

Chris Thomspon Headshot

Chris Thompson

SVP Operations

Chris joined the company in 2008 as Vice President of Operations. His background includes work at Identity Group, Lamplight Farms and Newell Rubbermaid. Chris holds a BS in Industrial Engineering from the University of Wisconsin and an MBA from Marquette University.

Chad Stojakovich Headshot

Chad Stojakovich

Director of Finance

Chad started in 2009 as Manufacturing Controller. He has held financial positions at Procter & Gamble and Newell Rubbermaid. Chad earned a BS in Business Administration and an MBA from The Ohio State University.

Kent Richard Headshot

Kent Richard


Kent’s industry experience includes key marketing and sales roles at Reebok, New Balance, Warrior Sports and Callaway. He joined the company in 2014 as Director of OEM Sales. Kent holds a BS in Physical Education from the State University of New York (Cortland).

Jon Gajewski Headshot

Jon Gajewski

VP Sales

With experience at Marathon Electric and Fiskars, Jon joined the company in 2007 as Director of Sales. He was promoted to Regional VP of Sales later to VP of Sales. Jon holds a BA in Economics from St. Norbert College.

Louise Roe Headshot

Louise Roe

General Manager – Europe

Louise’s industry experience includes various sales, marketing and management roles within the business with a promotion to General Manager of the European Division in 2006. Louise holds a Diploma in Management Studies from the University of Leicester.

Raymond Chan Headshot

Raymond Chan

General Manager – Asia

Raymond joined the company in 2002 and was promoted to General Manager in 2007. His experience includes supply chain, logistics and management positions at ABB and Mattel. Raymond holds a BS in Business Administration.